App annie launches game iq

The COVID-19 pandemic has hit most industries hard, but one of the few to lớn have sầu thrived over the past few months is sản phẩm điện thoại gaming. With so many people around the world finding themselves with more time on their hands, there have sầu been huge increases in the number of people playing games on their phones. 20bn games have sầu been downloaded already this year. And a new report from App Annie has revealed where thiết bị di động gamers’ time – và money – is being spent.

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The report reveals that there were 5bn downloads of hyper-casual games in H1 2020. These are typically simple puzzle or word games that anyone can play when they have sầu a few minutes to spare. When it comes to genres, 50 per cent of time spent in the top 1000 games in H1 2020, by monthly average users, came from Core genres. These are typically more difficult games, with longer, less frequent play sessions.

Casino genre games, which typically involve some khung of gambling, saw a 40 per cent year-on-year growth in consumer spover in H1 20trăng tròn. And while Battle Royale games only represented 3 per cent of downloads in this period, they accounted for đôi mươi per cent of the total time spent among muốn top thiết bị di động games by monthly average users. Finally, 80 per cent of total consumer spkết thúc in kích hoạt RPG games such as Cyberpunk & Path of Exile came from APAC markets.

Game categorisation

The numbers come from App Annie’s recently-launched games classification và analytics platform, trò chơi IQ. App Annie created the platform to lớn solve sầu a problem that has been caused by the explosion in Smartphone game development to satisfy consumer demand. As new games and new types of games are continually released, each game category, such as Casual, houses an ever-increasing number of game types, such as Puzzle, Runner, Word etc, which the app stores struggle lớn classify with any sort of granularity. To solve the problem, App Annie has analysed and tagged over 30,000 games, which between them trương mục for 97 per cent of global games revenues. The games have sầu been categorised by three criteria: Class; Genre; Subgenre. In addition, App Annie has created 136 tags around the style of gameplay, monetization và other factors, which are applied to each game. Let’s take a closer look at how it works. Class houses three game types: Core, Casino & Casual. For each of these, Game IQ then breaks things down further inkhổng lồ the genre of game within each. To see how this works, see the illustration below which shows the breakdown for Casual games. All in all, there are 98 subgenres across the bộ vi xử lý Core, Casino and Casual categories.

Using Game IQ, developers can insize their sản phẩm roadmapbased on game play trends, granular market sizing, & competitor strategies. They can discover new regions for user acquisition or global expansion, by understanding regional gameplay trends & market potential. Find new marketsby noting the other types of games that their users are playing. And underst& how specific features, IPs, & monetization mechanicslead khổng lồ game success.

A developer may have sầu a game, for example, that monetizes the same way in all countries, but the trò chơi IQ data tells them that if they switch things around in APAC, they could be onkhổng lồ a winner.

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Or, a developer may assume that all Casino players look and behave in a similar manner, but the trò chơi IQ data reveals that Poker gamers và Slots gamers are totally different. Poker gamers also play a lot of Word và Puzzle games, while Slots gamers prefer Match 3 games. This presents an opportunity to lớn both develop a new game type the developer may not have sầu considered, or offer some guidance on the right type of game lớn promote lớn the Poker và Slots bạn audience.

Perhaps the best way khổng lồ appreciate the power of the platkhung is to take a closer look at some of those H1 20trăng tròn stats that trò chơi IQ has delivered. It reveals, for example, that sản phẩm điện thoại gaming is on traông xã lớn surpass $100bn of revenues in the app stores in 20trăng tròn, extending its global lead lớn 2.8x PC/Mac gaming and 3.1x trang chủ games consoles.

Casual games accounted for 80 per cent of downloads in the period, showing the demand for simple, on-the-go gaming experiences. Yet despite only accounting for 19 per cent of downloads, Chip Core games were responsible for 51 per cent of the time spent playing, with kích hoạt games accounting for 28 per cent of the figure. The top five sầu worldwide breakout games by tải về are all Hyper-Casual. When it comes to lớn consumer spend on và in games, RPG và Strategy games drove 49 per cent of consumer spend worldwide. For bộ vi xử lý Core games, meanwhile, Gacha/Loot Boxes are the leading monetization method.

Regional preferences The data also reveals that the majority of Casual games are portrait-oriented with a 2D art style, while most bộ vi xử lý Core games are rendered in 3D in landscape mode. The data also reveals how important it is khổng lồ understvà regional preferences in terms of themes và settings. While Fantasy is the top theme across the Americas, EMEA and APAC, the second choice preference varies significantly by country. In Canadomain authority, the UK & France, it’s Home Design, while in Germany and South Korea it’s War, & in the United States, Casino/Gambling. In nhật bản, meanwhile IP plays a bigger factor in both downloads và consumer spkết thúc success.

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“trò chơi IQ goes many levels deeper,” says Junde Yu, General Manager, Gaming at App Annie. “It"s not just about understanding that, for example, amongst all Vi xử lý Core games, Turn-based games have the highest ARPU. It enables users to lớn go beyond this to lớn understand that amongst Turn-based games, most of them monetize via Gacha/Loot boxes, & also have quality IP..” There’s a whole load more data from the platkhung that can help games developers make the right decisions. To find out more/get a demo.