Facebook officially announces gameroom, its pc steam competitor

After losing mobile gaming khổng lồ iOS & Android, Facebook is making a big push into lớn playing on PC with today’s developer launch of its Gameroom Windows desktop gaming platkhung. After months of name changes, beta tests và dev solicitation, Facebook opened up the beta build for all developers và officially named it Gameroom. The app is openly available for users to lớn download on Windows 7 & up.

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Gameroom let users play website, ported sản phẩm điện thoại và native Gameroom games in a dedicated PC app không tính phí from the distractions of the News Feed.

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Gameroom will have sầu khổng lồ fight a steep uphill battle again Valve’s Steam platform, which has well over 125 million active users, with millions actually playing at any given moment. Facebook will need lớn convince developers that Gameroom will chia sẻ its social network’s massive reach and is therefore worth their while. Then it will have lớn persuade gamers that a more social experience is worth diving into lớn a new platsize. If Facebook succeeds, there are plenty of potential benefits lớn owning a gaming destination.

It can earn a 30 percent revenue cut on payments in games. It can tie users deeper into lớn the Facebook identity layer, making it harder for them khổng lồ ditch the social network. It could drive sầu ad sales as developers seek to promote their games in Facebook’s News Feed or potentially with sponsored placement in Gameroom if Facebook allows it. And it could generate Facebook Live sầu nội dung from players streaming their gameplay.

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Baông chồng in the 2009 heyday of Facebook on desktop, it built a massive business on game payments thanks khổng lồ developers lượt thích Zynga. That empire crumbled as users ditched casual web games for điện thoại, but now Facebook wants lớn win them back with a PC phầm mềm.


Export games from Unity directly into lớn Facebook Gameroom


Facebook announced the launch and name change from “Facebook Games Arcade” today at Unity’s game development platform conference. Unity 5.6 shipping next year will allow devs to export their games directly to Facebook Gameroom, as well as to the WebGL standard. Facebook’s director of global games platform, Leo Olebe, touted how Facebook will feature new games in the Gameroom khổng lồ give sầu developers a leg up.

Facebook first revealed it was working on Games Arcade baông chồng in May alongside a global open beta roll out, then revealed more details about its Unity partnership & how the desktop app would work in August. But now Gameroom is out in the open, with a plethora of shooters, strategy titles, puzzlers and casual games for people to try. The official consumer launch will come next.

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Steam might be the favorite of hardcore existing gamers, but Facebook is betting there’s a huge untapped swath of the mainstream ready lớn play, too.